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longer hair — or your money back.
4.9(2,847)

Merely two-shampoo method

The first 100% damage-free shampoo method. This 30-second ritual provides clean and healthy hair for days after every wash. No conditioner needed.    

No more dreading wash days:   
  • Less tangles, breakage and hair fall on wash day
  • Apply and rinse in 30 seconds
  • Clean, voluminous hair for up to 7 days
  • No dry shampoo or styling products needed between washes
  • Longer, thicker hair over time 
  • No need for masks, oils and ten-step routines
get long term care & save extra
Color Safe
Made in Korea
Cruelty-free
No parabens
Vegan
90-day refund guarantee
what's included
Gentle Maintenance Shampoo Concentrate
For regular wash days

A low-lather pH-balanced concentrate formula that cleans without stripping. Removes daily dirt, oil and sweat while preserving your hair's natural moisture barrier.

No sulfates. No silicones. No damage-and-repair cycle.

Size: 50ml (1.7 fl oz) · 30–50 washes
Clarifying Reset Shampoo Concentrate
For your weekly deep clean

A targeted clarifying concentrate formula that removes what gentle shampoos leave behind — product buildup, hard water residue, sebum plugs.

One wash per week unclogs, resets, and lets your scalp breathe.

Size: 25ml (0.85 fl oz) · 30–50 washes
High-Performance Application Bottle
To use with each wash

Get your results from 'great' to 'extraordinary' by diluting your shampoo concentrate. A 35-second step that saves product and gives better results.

how it works

1. Add a pea-size of shampoo in your application bottle.
2. Fill with water, close, shake gently.
3. Apply to dry hair starting at the roots.
4. Rinse with water. No rubbing or scrubbing needed.

The weekly ritual

Days 1–6: Wash with 01 maintain shampoo, daily or 1–4 times per week. Skip conditioner — you won't need it.
Day 7: Swap in 02 clarifying reset shampoo. Same applicator bottle, same steps, rinse thoroughly.

who it's for

- Women who are tired of long routines and messy product shelves.
- Women with fine or thinning hair that can't take more damage.
- Anyone who is currently strategizing their week around wash days and want simplicity.

Not for you if you love long and complex routines — the Merely method replaces it.

ingredients
maintain 01 — gentle maintenance shampoo

Salvia Officinalis (Sage) Water, Sodium Cocoyl Glutamate, Coco-Glucoside, Glycerin, Citric Acid, Xanthan Gum, Ananas Sativus (Pineapple) Fruit Extract, Chlorella Vulgaris Extract, Spirulina Maxima Powder, Sempervivum Tectorum Leaf Juice, Propanediol, Decyl Glucoside, Dicaprylyl Ether, Glyceryl Oleate, Propylene Glycol, Benzoic Acid, Sodium Benzoate, Lactic Acid, Geranyl Acetate, Vanillin.

reset 02 — clarifying reset shampoo

Microcrystalline Cellulose, Sodium C14-16 Olefin Sulfonate, Water, Cocamidopropyl Hydroxysultaine, Propanediol, Acrylates Crosspolymer-4, Sodium Polyitaconate, Sodium Citrate, Cocamide MIPA, 1,2-Hexanediol, Mentha Piperita (Peppermint) Oil, Sorbitan Oleate Decylglucoside Crosspolymer, Sodium Cocoyl Glutamate, Caprylhydroxamic Acid, Menthol, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Sapindus Mukorossi Fruit Extract, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Sodium Benzoate.

shipping & delivery

Ships within 2–3 business days. Free shipping on orders over €50. Returns accepted within 90 days — used bottles included.

subscription faqs

Deliveries arrive every eight weeks. Pause, skip, or cancel anytime from your account — no calls, no forms.

Loved and used by 2,847+ women 🤍

Naiara S. 2+ years
Before and after — Naiara

“It's like different hair is growing out of my scalp now.”

"It takes less time to take care of all this hair than it used to take care of my little short hair! And it costs a lot less money. I used to think I always need a mask for my hair but now I know that it was just the wrong haircare routine."

Key concerns: Split ends Mixed texture Hair that doesn't grow
Anna R. Week 2
Before and after — Anna

“I love this new routine!!”

"My roots aren't greasy by the next morning anymore and my ends feel softer already. Haven't touched conditioner once."

Key concerns: Dry ends Greasy roots
Mayan B. 6 Months
Before and after — Mayan

“Now I know, it is NEVER too late.”

"There's noticeably less hair in my brush and real body back. I'd honestly accepted thinning as my new normal turns out I wasn't too old to get better hair!"

Key concerns: Menopause thinning Dry ends
Pauline B. 1 Year
Before and after — Pauline

“I still can't believe this is my hair. I'm so proud.”

"My curls used to be frizzy, thinning, and so dry at the ends i was super embarrassed. Now my hair is fuller, defined and actually growing!! people keep asking what I did. I just changed how I wash hehe"

Key concerns: Thinning Frizzy Dry ends
Janice P. 3 Months
Before and after — Janice

“Obsessed with the new length!!”

"My hair used to be really greasy at the roots by day two while my ends were getting thinner and thinner. Now my scalp feels clean for at least 3 or 4 days and my ends finally start looking full instead of this dull and wispy look from before."

Key concerns: Greasy roots Thinning ends
three ingredients versus thirty

Two shampoos, that’s Merely it.

Our two shampoos contain exactly everything your hair needs to strive and grow longer than you’ve ever had.

97 percent active formula

Wash it and forget it.

No more strategy sessions to figure out your life around good hair days.

 With the right washing method, your hair stays clean and healthy for days. So you can go out there and do what you have to do feeling amazing!

the applicator comb in hair

Forget the mess!

Forget the mess, stress and damage from harsh chemicals, serums!

 Our pure active concentrate formula is perfectly pH balanced to clean your hair deeply without stripping or damage.

Your hair is your confidence

Conversation with Jasmine about her transformation
Conversation with Charlotte about her results
Conversation with Jess about her results

frequently asked questions.

You got questions? We got answers!

When do I start seeing results?
Most women see an immediate improvement to their hair, from the first wash. 
You can expect your hair to feel clean but not stripped and once dry, it will be shinier and more voluminous. 
The 2-min washing ritual with the application bottle reduces visibly the amount of hair your lose in the shower.
Over time, you’ll notice that your scalp feels more balanced, it oils less and your hair is visibly getting longer without you feeling like you’re caring much for it.
Will it work with my hair type?

The two-shampoo method was made to fit every hair type and scalp problem. Simply adjust the amount of product you put in the applicator bottle based on our instructions for your hair profile so your hair gets exactly the amount of cleansing power it needs. Not more, not less.

How do I know which shampoo to use?
  • Use Maintain 01 for your regular washes. This shampoo will support your scalp balance while keeping your hair clean, preventing moisture loss and breakage.
  • When you feel that your hair feels heavy, it is harder to style, switch to Reset 02 for one wash to remove all product residue, hard water minerals and other build up that was weighing your hair down. That’s it!
Do I need the applicator?

Yes the applicator is part of the magic of the Merely method! It allows you to apply your activated shampoo straight to the skin so you don't need to rub, scrub and damage your hair during the wash. That's how you can have a 2-minute wash that gives better result than a long haircare routine full of creams and gels.

What's the guarantee?

Use the system for 90 days. If your hair isn't measurably healthier and longer, we refund the order, used bottles included. No forms, no photos required.

2,847+ Reviews
"Way less hair coming out in my hands!!"

I'm 5 months postpartum and the shower drain was kinda scaring me - clumps every wash. First few washes with Merely and there's just... noticeably less coming out in my hands. You don't rub it in the same way so I think that's a big part of it. Early days but I actually feel hopeful.

Hannah B.✓ Verified
Posted 6/24/2026
"Bye bye oily roots and dead ends, I'm thrilled"

I have combination hair - oily on top, dry underneath - and I'd basically accepted I'd always need two different products fighting each other. Been using both shampoos for six weeks now and the biggest surprise is I've cut my washes down to twice a week. It didn't hit me until I looked back at how many bottles I used to have in the shower. Now it's just the two.

Priya S.✓ Verified
Posted 5/22/2026
"I love my hair for the first time in 25 years"

My hair's been a mess for 25 years and I'd honestly given up - thought good hair just wasn't in the cards for me. This was my last-ditch try. Four months later I'm genuinely enjoying my hair for maybe the first time as an adult. Fewer products, less money, and it actually works. Still can't quite believe it.

Gail R.✓ Verified
Posted 2/11/2026
"My sensitive scalp is finally happy"

I've got a sensitive scalp and most shampoos leave it tight and itchy within hours. Merely doesn't - first thing I noticed is my scalp doesn't feel that stripped squeaky-tight way after. No itch marching in by the afternoon. Small thing that's actually huge for me.

Tamara V.✓ Verified
Posted 6/14/2026
"My curls are so defined i'm obsessed"

My curls went limp and frizzy with age and I assumed that was just it. Four months with the two shampoos and there's real bounce back - Reset clears the buildup that used to flatten everything, Maintain keeps it soft. Getting compliments on my curls at 45, didn't see that coming.

Yvonne A.✓ Verified
Posted 2/27/2026
"I beat menopause hair problems"

Menopause turned my scalp into an oil factory and I hated it. Four months using the two-shampoo system and it's genuinely balanced now - Reset when I feel buildup, Maintain otherwise. I wash twice a week now instead of daily. Bottles last forever too.

Carol A.✓ Verified
Posted 3/30/2026
"The first clean routine that actually delivered"

I distrust the haircare industry deeply and every "clean" brand I tried still didn't work, so my bar was on the floor. Merely genuinely delivered - two products replacing my whole routine, no weird stripped feeling, no letdown. The water-activated mixing is oddly satisfying too.

Freya M.✓ Verified
Posted 6/16/2026
"Less hair falling out is a big win already!!"

started noticing more scalp at my part in my late 20s and it freaked me out. couple weeks with Merely and there's just less hair coming out when I wash and brush. too early to call it regrowth but less falling out is already a win in my book.

Grace L.✓ Verified
Posted 6/9/2026
"It stopped breaking so it's finally growing"

Years of extensions and box dye left my hair brittle and I genuinely couldn't grow it past my shoulders because it kept breaking off. Ten weeks in and I've stopped losing length. It's not magic overnight growth - it's that it's not breaking anymore. Reset once a week keeps buildup off without stripping my colour, which shocked me.

Aisha R.✓ Verified
Posted 4/28/2026
"This routine is so easy"

Mum of two, I barely have time to shower let alone do a 5-step hair routine. Seven weeks in and this fits my actual life - quick wash, no conditioner step, and because my hair stays clean longer I'm washing less often anyway. Being able to keep it up is exactly why it's finally working.

Deepa M.✓ Verified
Posted 4/18/2026
"Soft ends without conditioner?!"

ok so my whole life my roots are greasy by lunchtime but my ends feel like straw, and I never understood what shampoo and conditioner I was supposed to use. two weeks using the number 1 shampoo thing and my scalp isn't as oily the next morning?? ends feel softer too which surprised me bc usually I can't go out without conditioner. still getting used to the new routine but the results speak for themselves.

Naomi R.✓ Verified
Posted 6/18/2026
"My scalp is comfortable again, what a relief"

I wear a headscarf so my scalp health matters a lot to me even if others don't see my hair. itchy flaky scalp was making me miserable underneath. two months with Merely and it feels genuinely clean and comfortable now. not stripped. relief honestly.

Iman K.✓ Verified
Posted 5/12/2026
"Better hair for less effort? I'm in."

honestly I just wanted something fast that works. no more dreading washing my hair, no more washing it twice to feel clean. three months and my hair is better with less effort than ever. simple wins.

Bianca F.✓ Verified
Posted 4/2/2026
"My hair feels full again and so do I"

I always had thick hair and losing density as I aged hit my confidence hard - my ponytail felt like nothing. Five months with Merely and there's real body back. Less shedding, more fullness, and my scalp feels healthy instead of tight. I feel a bit more like myself again.

Linda W.✓ Verified
Posted 1/28/2026
"Happy hairdresser!"

was a hairdresser myself so I was the worst skeptic - but my own hair was fried from heat. three months on Merely and the breakage has calmed right down, colour still looks vibrant, and I'm not drowning it in masks anymore. converted.

Sofia N.✓ Verified
Posted 5/9/2026
"I've stopped hating wash days..."

Been losing hair since my second baby and I cover my hair so not many people see it, but I see it, and it was affecting me more than I let on. Two months using the two shampoos and there's way less in my brush now. I've stopped bracing myself every time I wash. That alone is worth it.

Yasmin A.✓ Verified
Posted 5/15/2026
"My whole routine fits in my bag now"

I travel a lot for work and hated lugging a full toiletry bag of hair stuff. Now it's two small bottles and that's the entire routine. Four months on my hair's healthier than when I did all the faff, and wash day is a two-minute job instead of a chore I put off.

Susan T.✓ Verified
Posted 3/26/2026
"I can wear black again"

Flaky scalp for years, tried every anti-dandruff shampoo and they'd work for a while, then it always crept back. Two months in and my scalp finally feels settled.

Reka B.✓ Verified
Posted 4/22/2026
"My ends stopped snapping off"

bleached my hair to death since I was like 16. first thing I noticed with Merely is I'm not ripping through knots with a comb after every wash - it detangles way easier so less snapping off. ends already feel less crispy.

merely customer✓ Verified
Posted 6/11/2026
"Wash day is 2 minutes now!"

between work and life I have zero time and I genuinely dreaded wash day because of the whole shampoo-condition-mask-detangle saga. Merely takes me two minutes. TWO. rinse and done, no detangling session. I'm still a bit shocked it's this easy.

Katie R.✓ Verified
Posted 6/22/2026
"My hairdresser noticed before I told her"

25 years of colouring and heat and my hair was basically dead at the ends. I was skeptical - thought I knew everything about haircare already. Five months later my hairdresser asked what I'd changed because I needed way less taken off. The gentleness of it is the whole point I think.

Barbara L.✓ Verified
Posted 2/20/2026
"My curls woke right up"

my curls used to get flattened and gunked up by buildup and I NEEDED conditioner just to get a comb through. first few washes with Merely and my curls have kind of... woken up? more defined, less frizz, and no forced detangling ripping them apart.

Tia B.✓ Verified
Posted 6/13/2026
"My ponytail is actually thicker!"

My "postpartum" shedding never fully stopped after my youngest (she's 4 now). I'd resigned myself to a thin little ponytail. Five months on and it's genuinely thicker when I tie it up - I don't have to wrap the tie the extra time anymore. Slow but real.

Denise M.✓ Verified
Posted 3/12/2026
"I said 'no way' out loud in the shower"

I have LITERALLY tried everything, my bathroom looked like a Boots aisle. was fully expecting this to be another let down. first wash and the drain was clearer and my hair felt soft with no conditioner. I actually said "no way" out loud in the shower.

Bella C.✓ Verified
Posted 6/27/2026
"My oily scalp calmed right down"

moved from a dry climate to a humid one and my scalp went oily overnight, was washing constantly. 2 months with Merely and it calmed down a lot. hair stays light and clean much longer between washes now.

Lena H.✓ Verified
Posted 5/18/2026
"No more guessing, just two bottles"

was so tired of standing in the shop overwhelmed by paraben-free this, silicone-free that, spending money with no guarantee. two months in and it's just... two bottles. no decision fatigue, no shelf of guesses. my hair likes it and my brain is calmer.

Marta C.✓ Verified
Posted 5/30/2026
"8 products gone and my hair's better for it"

I've been trying to go low-tox across my whole life and my bathroom was the last holdout. Six weeks with just Maintain and Reset and I've cleared out about eight products. Fewer things, cleaner ingredients, and my hair's actually better for it. This is exactly what I wanted and rarely find.

Nadia K.✓ Verified
Posted 5/25/2026
"My hair is clean for longer already."

I washed my hair EVERY day because it'd be a grease slick by evening otherwise. Two weeks with Maintain and it's staying clean into a second day, which has literally never happened to me. Apparently not stripping the scalp stops it overproducing oil?? whatever it is, it's working.

Jess T.✓ Verified
Posted 6/20/2026
"No more frizz, my waves finally behave"

Wavy hair that never knew if it wanted to curl or frizz. Six weeks in and the pattern's more consistent - less buildup weighing it down, way less frizz, and I'm not drowning it in product to get definition. It just does its thing now.

Camille R.✓ Verified
Posted 5/24/2026
Merely method

Feel like yourself again.

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© 2026, Merely.